MAGIC: RELEASE THE BEAST
About: Branding escape room of Unilever for the Magic Double.
Outcome: For the launch of Magic Double ice cream in Greece we turned an escape room into a delicious experience for the players. The decoration and the content of the puzzles took the players in the lair of a double agent to meet their “wild” side and release a beast.
The pleasure was completed with a tasting of one of the three new flavors of Magic Double ice cream. Part of the great success of the action was its promotion through our social media.'