L’ORÉAL-MAYBELLINE NEW YORK
About: Presentation of new products of L'Oréal-Maybelline New York
Outcome: The new products of these companies were presented at an event organized in our facilitiesaddressed to journalists and bloggers. The place was decorated with material and products of the companies. Firstly, a presentation took place with video screenings and discussion. Then the guests played escape games in our facilities. Cocktail followed to end the event.
The guests had the opportunity to interact with the new products in aunique way: discovering new products whileplaying! The games were adapted in such way that the products were integral part of the puzzles and the escape process.'